Lilly’s Floral and Gifts to open

News from Fort Dodge Messenger:

The boom in new businesses locating in the heart of Fort Dodge’s historic downtown commercial district that characterized 2011 is continuing as the new year unfolds. Lilly’s Floral and Gifts will open Wednesday at 11 N. 10th St. – just north of Little Joe’s Computers.

Owned by Alice and Don Schmidt, the new store will be overseen primarily by Alice Schmidt, who brings to the venture many years in the local floral world.

“I worked at Flowers by Vernon,” Alice Schmidt said. “I worked there for 14 years.”

Even before Flowers by Vernon closed in 2009 when owners JoAnn and Vernon Hoover retired, Schmidt said she had fallen in love with that type of business and began thinking about one day having a similar enterprise of her own.

“When I was working at Flowers by Vernon I wanted to have my own flower shop,” she said. “JoAnn (Vernon) taught me everything that I know.”

Lilly’s Floral and Gifts will feature a broad selection.

“We’re going to have fresh flowers, silk flowers, green plants and blooming plants and a few home decor things,” Schmidt said, noting that there will be candles and gift baskets.

The goal is to cr……………. continues on Fort Dodge Messenger

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